Privacy Notice

‘London Pregnancy Clinic’ a trading name of Ultrasound Link Ltd. We are registered in England and Wales under company number 12147431. Our registered office and trading address is 1st Floor, 36 Spital Square London E1 6DY.

We are registered with and regulated by the Care Quality Commission (CQC), the independent regulator of health and social care in England. This body makes sure that healthcare providers, such as London Pregnancy Clinic, offer a safe service.

We are what is known as a ‘data controller’ in most aspects of our relationship with you. In terms of the Data Protection Act 2018, that means we are trusted to look after and deal with your personal information in accordance with the present policy defining what data we are processing and for what purpose.

To help you understand how we treat your personal data, please read the following information carefully. If you still have any questions, you can email us at: info@londonpregnancy.com and we will get back to you as soon as possible. The fastest way to contact us is by calling us on 020 3687 2939. Alternatively, you can email us on info@londonpregnancy.com or write to 36 Spital Square, London E1 6DY.

Please do not use our services until you are completely happy with the service we offer and the management of your data under this privacy notice.

Personal data is any information that is related to a person that can be either directly or indirectly identified, i.e. any information related to you like your name, surname or address. We will call this type of information ‘data’. Your images, reports and test results are also part of your personal data, but are a bit more specific, therefore we might call it “patient data”.

The types of data we collect and use, may include:

If you are employed by London Pregnancy Clinic we will also hold and process other information relating to your employment (You can obtain a copy of the Employee Privacy Notice from our Head of Staff).

If you are a Consultant/Doctor/Midwife or other healthcare provider, not employed by London Pregnancy Clinic, we might still hold and process your information relating to the clinical services you carry out (you can obtain further information from our Privacy manager).

• Your name, address, email address, home and/or mobile telephone numbers;
• Your previous and current medical health records whether provided by you, by us or third parties on your behalf. This data may include Visual images/scans, where ultrasound scan is used as part of our services;
• Your bank details, or the details of the company or individual responsible for paying invoices or bills relating to your care (for example an insurer, sponsor or guarantor). All payments are made through our payment service provider, Stripe. Stripe holds your card details; we hold only the payment amount, your appointment reference and a secure token that stands in for your card, and from which your card number cannot be worked out. We never hold your full card number;
• Information about your marital status, next of kin and nominated or emergency contacts;
• Information about your nationality and entitlement to treatment in the UK in case you come from abroad;
• Information about medical or health conditions, including whether or not you have a disability for which the organisation needs to make reasonable adjustments;
• Information about medical or health conditions of your family;
• Information received in response to any surveys, complaints, claims;
• Date of birth;
• Information about how you use our website.

We only hold your personal data for as long as it is necessary or in consistence with the legal requirements.

We are required to keep clinical records for a set period. Following the Records Management Code of Practice for Health and Social Care, we keep maternity records (including your antenatal scans) for 25 years after the birth of your last child, and other adult clinical records — gynaecology, fertility, GP and genetics — for 8 years after your last appointment. Records for a patient under 18 are kept until their 25th birthday.

We have an internal retention policy in place which sets out how we use your data, other than patient data (delivery of services, marketing, improvement of our service), which includes the associated retention periods. For example, for marketing purposes, we only keep your data while you give your consent to receive communications from us.

We keep anonymous data about our patients for an indefinite period of time. This type does not contain personal information that could be used to identify you.

Differential retention requirements will require differential storage periods and capacity.

When we are to delete your data, we fully abide by the duty to ensure confidentiality is maintained during the destruction of health records, including when the task is given to a third-party contractor.

Any medical data you give us is stored safely on a private database. This database is only used by our doctors, customer support team, and a small number of other employees on a need-to-know basis, such as IT support. This platform is hosted on our servers or third party’s server, based in the EU. These providers are ISO 27001 certified which is the international standard that describes best practice for information security management.

Our promise

Although we do everything we can to protect your personal data, sending information over the internet is never completely secure.

If you know of any security problem, please tell us as soon as possible.

• Our security measures protect you against unauthorised access, changes, disclosure, or destruction of your data.
• We regularly review our security measures, including how we collect, process and store data. Part of this means encrypting data and putting in place physical and organisational security measures to protect our storage systems.
• Your payment transaction and your personal data are encrypted using SSL technology
• Every member of our staff signs and agrees to a confidentiality agreement when they start working for us and are trained on data-protection regulations.
• Access to your data is only given to employees on a need-to-know basis.
• All our suppliers have to abide to privacy undertakings, in accordance with the applicable data protection laws and regulations.
• Some countries may not offer the same level of personal data protection as in the EEA in which case we will have a specific agreement with our suppliers to ensure adequate safeguards are in place for transferring data, that meet the standards of the EU model.

Note that you do not have the option to unsubscribe of the emails regarding the provision of our services to you as this is necessary to provide you with such services.

Such data cannot therefore be deleted but, if you want to stop using our services, you can ask us to suspend your account by writing to us.

You can also exercise some other rights at any time by contacting us, noting that not all of them apply in all circumstances. Our contact details are at the end of this notice.

To exercise any of these rights, email info@londonpregnancy.com or write to us at the address in “Contact details” below. We will not charge you, and we will respond within one month.

If you are unhappy with how we have handled your personal data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: ico.org.uk, or 0303 123 1113.

• The right to be informed about how we process your personal data — this notice
• The right of access — to ask for a copy of the personal data we hold about you (a “subject access request”). We respond within one month
• Correcting your personal data if it is inaccurate, and having incomplete data completed
• The right to erasure — to ask us to delete your data. This is limited for clinical records, which we are legally required to retain
• The right to restrict processing — to ask us to pause how we use your data while a query is resolved
• The right to data portability — to receive the data you gave us in a portable format, or have it sent to another provider
• The right to object to processing, including the right to ask us not to use your personal data for marketing. You can tell us at any time by emailing info@londonpregnancy.com
• The right to withdraw consent at any time, where we rely on your consent — including your cookie choices, which you can change whenever you like
• Rights relating to automated decision-making and profiling. We do not make any decision about your care by automated means

This notice was last updated on 26 July 2026.

Any changes we may make to this privacy notice in the future will be posted on this page, and for any major changes, we’ll notify you by email.

We have a privacy manager who is responsible for enforcing our policy and making sure everyone at London Pregnancy Clinic respects it. If you have any questions, comments or suggestions, they will be happy to hear from you. You can email them at: info@londonpregnancy.com or write to Privacy Manager, 1st Floor, 36 Spital Square London E1 6DY. Should you wish to file a complaint, please contact us via the methods listed above. We aim to acknowledge complaints within three working days and will try to do our best to resolve them.