At London Pregnancy Clinic, we believe in giving our patients the best possible care. And a big part of that means taking care of their privacy. Our privacy notice tells you what personal data we collect and why and explains your rights and the types of data we might share about you.
‘London Pregnancy Clinic’ a trading name of Ultrasound Link Ltd. We are registered in England and Wales under company number 12147431. Our registered office and trading address is 1st Floor, 36 Spital Square London E1 6DY.
We are registered with and regulated by the Care Quality Commission (CQC), the independent regulator of health and social care in England. This body makes sure that healthcare providers, such as London Pregnancy Clinic, offer a safe service.
We are what is known as a ‘data controller’ in most aspects of our relationship with you. In terms of the Data Protection Act 2018, that means we are trusted to look after and deal with your personal information in accordance with the present policy defining what data we are processing and for what purpose.
To help you understand how we treat your personal data, please read the following information carefully. If you still have any questions, you can email us at: info@ultrasoundlink.com and we will get back to you as soon as possible. The fastest way to contact us is by calling us on 020 3687 2939. Alternatively, you can email us on info@ultraosundlink.com or write to 36 Spital Square, London E1 6DY.
Please do not use our services until you are completely happy with the service we offer and the management of your data under this privacy notice.
Personal data is any information that is related to a person that can be either directly or indirectly identified, i.e. any information related to you like your name, surname or address. We will call this type of information ‘data’. Your images, reports and test results are also part of your personal data, but are a bit more specific, therefore we might call it “patient data”.
The types of data we collect and use, may include:
If you are employed by London Pregnancy Clinic we will also hold and process other information relating to your employment (You can obtain a copy of the Employee Privacy Notice from our Head of Staff).
If you are a Consultant/Doctor/Midwife or other healthcare provider, not employed by London Pregnancy Clinic, we might still hold and process your information relating to the clinical services you carry out (you can obtain further information from our Privacy manager).
We collect it when you:
We will tell you if providing some personal data is optional, including if we ask for your consent to process it. In all other cases, we need you to provide your personal data so we can provide care and treatment to you and receive payment for these services.
We will collect most of this directly during the registration process but there may be sources of personal data collected indirectly as set out later in this document.
Data we receive from other sources.
We are working with third parties such as sub-contractors in medical, technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies which may give us information about you.
Your medical service provider, e.g. your GP, may give us information about you.
If you use our test kits service, we will be sent your test results by the laboratory we are working with.
Data we collect from your computer, mobile phone or other device
When you use London Pregnancy Clinic website, (and our advertisers and/or other similar services described in the paragraph ‘who do we share your data with’) we may collect information about how you use our website. This lets us improve our site to give you an even better experience. Types of information we collect include:
Information about your visit to our website
Cookies, pixels and other similar technologies
Cookies are small pieces of information that are stored on your computer, mobile phone or other device. We use them to get to know you better and to improve our service.
You can read all about cookies and your rights in our Cookie Notice (HYPERLINK).
We take your privacy seriously and will never ever sell your data to anyone.
We use your personal information to:
And we use your data in different ways:
We use your personal information to:
Based on your consent to:
We use your personal information to:
PLEASE NOTE that when you write reviews of our service on Trustpilot, the reviews will include the name you choose in your Trustpilot settings (which means your full name might show on the website).
Marketing purposes
We use your personal information to:
We will only send you marketing information you will find useful or interesting, and even then, only if you have asked us to. And you can ask to stop receiving all or part of this information at any time by sending us email or clicking on an “unsubscribe” link at the bottom of each marketing email you may receive.
If you do receive marketing materials from us, we would love to know what you think of them, please feel free to contact us anytime.
Research purposes
We use your personal information to:
We will always ask you for consent, unless the information we are using for the research purposes could not identify you in any way (for example: a woman from London, between 28 and 35 years old).
Legal, compliance, security, and regulatory reasons
We use your personal information to:
We work with trusted professionals to bring you safe, convenient healthcare.
This means sharing your personal and medical data with doctors and a limited number of persons at London Pregnancy Clinic. For instance, our customer support team needs to access your data to assist you.
Other healthcare providers including your General Practitioner (GP), where we believe this will enhance the quality of your care, will receive your personal data. Let us know if you do not wish us to share information with your GP.
We may share your personal data with our sub-contractors and other persons who help us provide services to you, e.g. Trice, the automated medical images management provider and specialised cloud service: https://triceimaging.com/.
It also means sharing your data with third parties to deliver our service to you such as hospitals, laboratories, or payment providers or for other purposes described below.
Our nominated NIPT test providers, the Doctors Laboratory Limited (“TDL”), will also need access to your details to provide you with the results of your tests: https://tdlpathology.com/about-tdl/terms-and-conditions/ .
For your payments we use automated payment service provider Square. No card details are recorded by the London Pregnancy Clinic. You can find more information about Square here: https://squareup.com/gb/en/legal/general/privacy
Rest assured, we only share information that is absolutely necessary, and we go to great lengths to make sure everyone we work with takes your privacy as seriously as we do.
To deliver our service to you, we are working with third parties to:
To help us improve our services and for marketing reasons, we use third party products and services to:
If you’d rather we didn’t use your data for marketing reasons, you can unsubscribe by sending us email to info@ultrasoundlink.com or a letter to 1st Floor, 36 Spital Square London E1 6DY, or by clicking the unsubscribe link at the bottom of our emails.
Please note that when you subscribe to notifications such as newsletters, discounts, or other offers directly on our website, you can only unsubscribe via the unsubscribe link enclosed in the email.
So that we can get your reports, images or tests to you safely and securely, you will not be able to unsubscribe from our service emails (emails relating to your diagnostics services).
Finally, we may need to share your information for legal reasons:
From time-to-time, our website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link, please be aware that every website has its own privacy notice, which London Pregnancy Clinic has no responsibility or liability for. Please check their privacy notice before you send any personal data to these websites.
We only hold your personal data for as long as it is necessary or in consistence with the legal requirements.
For medical purposes, we are legally required to keep your medical data for the foreseeable future. Currently, the minimum retention requirement for maternity records (your “patient data”, including your name, date of birth, address, medical history, report of a scan, images and tests’ results) is 25 years after the birth of the child, including stillbirths.
We have an internal retention policy in place which sets out how we use your data, other than patient data (delivery of services, marketing, improvement of our service), which includes the associated retention periods. For example, for marketing purposes, we only keep your data while you give your consent to receive communications from us.
We keep anonymous data about our patients for an indefinite period of time. This type does not contain personal information that could be used to identify you.
Differential retention requirements will require differential storage periods and capacity.
When we are to delete your data, we fully abide by the duty to ensure confidentiality is maintained during the destruction of health records, including when the task is given to a third-party contractor.
Any medical data you give us is stored safely on a private database. This database is only used by our doctors, customer support team, and a small number of other employees on a need-to-know basis, such as IT support. This platform is hosted on our servers or third party’s server, based in the EU. These providers are ISO 27001 certified which is the international standard that describes best practice for information security management.
Our promise
Although we do everything we can to protect your personal data, sending information over the internet is never completely secure.
If you know of any security problem, please tell us as soon as possible.
Note that you do not have the option to unsubscribe of the emails regarding the provision of our services to you as this is necessary to provide you with such services.
Such data cannot therefore be deleted but, if you want to stop using our services, you can ask us to suspend your account by writing to us.
You can also exercise some other rights at any time by contacting us, noting that not all of them apply in all circumstances. Our contact details are at the end of this notice.
Changes to our privacy notice
Any changes we may make to this privacy notice in the future will be posted on this page, and for any major changes, we’ll notify you by email.
Contact details
We have a privacy manager who is responsible for enforcing our policy and making sure everyone at London Pregnancy Clinic respects it. If you have any questions, comments or suggestions, they will be happy to hear from you. You can email them at: info@londonpregnancy.com or write to Privacy Manager, 1st Floor, 36 Spital Square London E1 6DY. Should you wish to file a complaint, please contact us via the methods listed above. We aim to acknowledge complaints within three working days and will try to do our best to resolve them.
Home » Privacy Notice
36 Spital Square
London E1 6DY
United Kingdom
Monday – Friday
9am-9pm
Saturday
10am-4pm
Tube:
Elizabeth, Central, Circle, Hammersmith & City and Metropolitan lines to Liverpool Street or Northern line to Moorgate.
Overground at Shoreditch High Street. All stations within 5-10 minutes' walk.
© London Pregnancy Clinic. All rights reserved.
© London Pregnancy Clinic